April 01, 2020 by Jordan Nunziato
COVID-19 has necessitated the closure of thousands of massage therapy practices, but social media allows businesses to remain connected to their patients. Major social channels like Facebook, Instagram and Twitter are the search engines and public squares of choice for today’s audiences. Nearly 80% of internet users are on Facebook, according to digitalmarketer.com, for one example.
Developing a strong digital marketing game is more of a necessity than ever. For brands to remain competitive, it’s essential that they meet patients on their terms.
Directly engaging with patients through online marketing is a great way to boost your brand’s visibility, reach, and impact. Customers increasingly use the web as a shopping cart and as a tool for carrying out their own in-depth market research and sharing what they find with others. Through this, please remember your dedication to your profession and your patients; now is the time to practice physical and mental self-care. Remain positive and informed to the best of your ability.
During your self-distancing, take advantage of the free online continuing education. Revamp your dream list for marketing your practice. Recall what drew you to the profession and what you love about it.
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