How to Reach Patients Who Seek Massage for Health

February 11, 2020 by Jordan Nunziato

How to Reach Patients Who Seek Massage for Health

Massage is perhaps one of the oldest healing traditions. Many ancient peoples – including the Ancient Greeks, Egyptians, Chinese and Indians – were convinced of the therapeutic properties of massage and used it to treat a variety of ailments. Today, if you need or want a massage, you can choose from about 80 massage therapy styles with a wide variety of pressures, movements, and techniques. These all involve pressing, rubbing, or manipulating muscles and other soft tissues with hands and fingers. Sometimes, even forearms, elbows, or feet are used.


Massage is generally considered part of complementary and integrative medicine. It's increasingly being offered along with standard treatment for a wide range of medical conditions and situations. Studies of the benefits of massage demonstrate that it is an effective treatment for reducing stress and aiding mental wellness. So how do you reach those patients who seek massage for these health reasons?


Let’s look at some themes that Massage Mag has put together that you might use in your beginning-of-the-year marketing to attract more business from people who seek massage for health.


 Theme: “Stress Less in 2020”

“Making lifestyle changes is often stressful, and massage therapy is a great way to help people manage their stress so they can stay on track to success.” 


 Theme: “Recover, Recharge and Rejuvenate”

“When they come to recover, recharge and rejuvenate, it’s a welcome break from the challenges they’ve been facing — and when they leave, they’ll feel more prepared to continue their journey of transformation.”


 Theme: “Better Sleep, Better You”

“A growing body of research shows that getting more, and more restful, sleep is very helpful for a wide range of physical and mental conditions. [...]With this theme, there may be an emphasis on general relaxation massage, but for some people more specific work that relieves discomfort may work better.”


 Theme: “Exercise Preparation and Recovery”

“This theme appeals to people who are increasing their physical activity frequency, intensity or variety. They are challenging their bodies to trigger adaptations and they are motivated to make it work.”


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