March 05, 2020 by Jordan Nunziato
In this information age, everybody is a businessperson. We don’t need to own a product or a service to start our own business. The savviest business owners understand that people don’t buy products/services. Instead, they buy a brand name, convenience, solution or feel-good stuff. And the best way to reach those seeking what you have to offer is through social media—but not only social media, social media influencers.
In today’s social media driven world, massage business owners are turning to influencers and journalists as a proactive way to spread the word.
There is enormous untapped potential in working with a social media influencer.
Influencers can be an effective spokesperson for your business and a great way to reach a target audience and improve brand awareness. By providing complimentary treatments in exchange for publicity on a writer’s website, blog, Facebook or Instagram, massage therapy business owners can capitalize on a unique form of advertising.
Choosing the right social media influencer can increase your client list by leaps and bounds. The first step is to brainstorm some local influencers and bloggers you admire. Make sure you do your research and discover more about your influencer’s audience. This is not only a great way to determine if the social media influencer in question is a great fit for your brand, it also helps you learn more about who you’re approaching.
Contact the influencer with a collaborative proposal. A good idea is to offer a free service or product in exchange for social media marketing with photos or videos.
Building a relationship with a social media influencer isn’t always easy. To manage your influencer marketing initiatives effectively you need to communicate expectations, goals, as well as progress.
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