July 05, 2017 by Jordan Nunziato
Like other professions in healthcare and beyond, massage therapy is always evolving.
The last 50 years have seen significant innovation in every facet of life. And with these advances, with today’s modern lifestyle, comes a faster pace, and with that—stress. Major stress.
Massage therapy has become an integral part of the solution.
In a recently published article entitled, “The Future of Massage,” author and expert, Whitney Lowe, writes:
“Massage and other complementary and alternative medicine (CAM) practices are gaining interest with students in traditional medical schools, which is an indicator of even greater acceptance of these approaches by tomorrow's physicians,” adding that for massage therapists wanting to make inroads into the traditional healthcare system in the United States, the outlook for this branch of the profession is bright.
“Practitioners offering treatment for pain and injury conditions, palliative care, and stress and anxiety will find their services in ever greater demand. In fact, consumer expectations in this regard are increasingly placing pressure on massage therapists in terms of skills.”
Lowe suggests that despite the often uphill struggle for Massage Therapists to make a decent living, there is expectation for employment opportunities to rise by at least 20% between now and 2020.
“The increasing popularity of massage as a personal service and health option present a positive financial future for those in the field,” Lowe writes. “There is continually greater acceptance of massage by other healthcare professionals as a viable and valuable healthcare modality. Concurrently, those with ailments wanting other healthcare options are increasingly looking to massage.”
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