April 25, 2016 by Jordan Nunziato
Massage Therapy, Like Any Business, Can’t Sell Itself — It’s Up To You
Life is stressful. As long as there’s something to stress us out, we, as humans, will seek the means the relieve this stress. And what better way to do so than by getting a massage?
As a massage therapy business owner, the word of your service might be easy enough to spread as the clients come in, but how do you get those initial clients that will inevitably help to grow your business?
“Coming up with marketing ideas for massage therapists can be quite challenging. It’s your job, then, to be creative to make sure your business stands out from your competitors,”writes Kedzie Teller, Social Content Specialist at OutboundEngine.
Here are 5 marketing secrets that will help you grow your business.
1: Share Helpful Information
The average public has grown accustomed to tuning out ads. Do your target market a service and share information that’s helpful, informative and entertaining.
“Whether through social media, email, or even paper fliers, provide your clients with helpful information that will keep them coming back for more,” he writes.
Great content means something your target market wants to, and is drawn to, consume.
“While sharing links, photos and stories from third-party sources is a great way to stay top-of-mind, you can’t rely on them alone. You need to establish yourself as an expert,” he writes.
If you want to stand out from other massage therapists, you need to show your personality and create relationships with your clients.
“The goal should be to connect, not to collect. Try a fun, playful and casual tone that transforms you from a business into a friend,” he writes.
It’s time to reward your target audience, and let them know that following you comes with great benefits!
“By now you’ve gotten your clients’ attentions and, if all has gone well, you’ve engaged with them in some way. It’s time to remind them that building a relationship with you comes with great benefits.”
Once your target audience is fully engaged, convert them into customers by getting not only their information, but referrals for others that might require your service.
“All good relationships benefit both parties involved, so make sure you’re getting something back from your clients: contact information and referrals.”
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Given today’s technological ubiquity, and the success apps and mobile software have seen in recent years, it seems almost natural that the most unexpected industries would climb aboard and rub shoulders with the kingpins of tech-innovators.
Massage therapy is one of those industries, and SOAP Vault has mastered the tech.
It was once quite a laborious task of the brick-and-mortar business model to manage client intake forms, scheduling, financial documentation and ensure security of all files, but SOAP Vault has solved that issue by streamlining all things pertinent to your massage practice directly through one superb piece of software.
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