January 31, 2017 by Jordan Nunziato
Blogs Can Be a Tremendously Beneficial Marketing Tactic
Now, for those thinking they’d never be interested in having a blog for their business or don’t know how to get started, we can help. Despite what the word blog might conjure, there are some solid benefits to adding a blog to your marketing tools. And, it’s pretty easy to get started.
In a recently published article entitled, “Blogging 101 for Massage Therapists,” author and expert, Michael Reynolds, writes:
“If you ask any massage therapist what his or her most challenging aspect of running a massage practice is, chances are ‘marketing’ would be at the top of the list. Marketing can be a daunting realm and it is sometimes difficult to understand how to effectively market a massage practice in the age of online communications and social media.”
Anatomy of a Blog:
In the simplest terms, a blog is an ongoing chronicle of information. Most blogs focus on a particular subject, particularly if they’re business-oriented, while others, such as personal blogs, may cover a full range of topics.
Reynolds suggests that massage therapists are uniquely positioned to use business blogging to promote their practices. “The idea behind a business blog is that it contains valuable educational content that is relevant and helpful to the target audience of the business. While a personal blog might talk about general daily updates in a person's life, a business blog tends to provide useful tips and expert guidance,” Reynolds writes.
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Given today’s technological ubiquity, and the success apps and mobile software have seen in recent years, it seems almost natural that the most unexpected industries would climb aboard and rub shoulders with the kingpins of tech-innovators.
Massage therapy is one of those industries, and SOAP Vault has mastered the tech.
It was once quite a laborious task of the brick-and-mortar business model to manage client intake forms, scheduling, financial documentation and ensure security of all files, but SOAP Vault has solved that issue by streamlining all things pertinent to your massage practice directly through one superb piece of software.
Join thousands of Massage Therapists, Chiropractors and others who chart using SOAP Vault every day.